Newsroom

Newsroom

News, trends, announcements and everything related to Kwai can be found here.

News
November 04, 2024
Kwai announces new phase of the TeleKwai program in Brazil

Exclusive short-form miniseries production initiative is one of the platform's key investments in the country

News
October 31, 2024
Kwai Awards 2024 brings together influencers and other stars for a night of celebration

The award recognized creators who stood out the most on the platform in 14 categories

News
October 30, 2024
Kwai expands operations in Brazil with the launch of an e-commerce platform

With Kwai Shop, the company redefines e-commerce by integrating the engagement power of short videos with the digital shopping experience

News
October 28, 2024
Kwai 2024 Awards announces sponsors and supporters of the event

H2bet and PUBG MOBILE will have exclusive activations at guest entrances, while other brands will also have a presence during the online broadcast and at the event venue

News
October 24, 2024
Kwai to host live coverage of the 2nd round vote count for the 2024 elections

App users can follow election results on the profiles of the TSE and partner media outlets such as Estadão, Record, UOL, and SBT

News
October 15, 2024
Kwai Awards 2024 Announces Musical Performances

Top names like É O Tchan, MC Carol, Nattan, and Manu Bahtidão confirmed for the second edition of the event

News
October 14, 2024
1st Edition of the Kwai for Business summit to award the best MKT cases of the platform

The event will also unveil the new positioning of Kwai for Business for the market

News
October 9, 2024
Meet Léo Anterio, the young chef who won Kwai Chef battle

A reality show veteran, Léo have prepared a dish full of typical Southern ingredients

News
October 7, 2024
Voting for the 2024 Kwai Awards to ellect your favorites on the app

The awards feature 14 categories across various segments, including gastronomy, music, TeleKwai, sports, and more

News
October 2, 2024
Kwai announces partnership with Politize! to promote reliable content on elections

The initiative is part of another project by the platform to combat misinformation during the election period

News
October 1st, 2024
Watch the Kwai Chef finale and meet the winner of the short-video culinary battle

Episodes of the final phase of the gastronomic challenge hosted by Beatriz Reis are now available on Kwai; Léo Anterio, representing Southern Brazil, is the winner

News
September 25, 2024
Kwai Awards 2024 to be broadcast on SBT

The second edition of the awards, recognizing the best creators on the platform, will take place on October 30 in São Paulo with a content partnership with SBT

News
September 25, 2024
Kwai releases new Transparency Report with safety actions and efforts against misinformation

The latest edition reveals that the platform removed over 5 million videos in the first half of 2024

News
September 24, 2024
“Melhor de 3” invites former goalkeeper Zetti this week live from MorumBIS

The show will be broadcast on Kwai directly from the stadium in the Superbet suite, ahead of the São Paulo vs. Botafogo Copa Libertadores match

News
September 24, 2024
Estrela da Casa: Lucca is the latest hitmaker of this season and receives a surprise from Kwai

The sertanejo singer earned the hitmaker title for the second time and received messages from his managers in the form of short videos

News
September 23, 2024
Former A Fazenda stars Rachel Sheherazade, Lucas Souza, and Kerline launch their own shows on Kwai

The platform will stream weekly shows featuring stars from A Fazenda who will comment on the new season, along with exclusive content produced by a squad of creators

News
Septermber 16, 2024
A Fazenda 16: Kwai reunites exclusive content about the reality show

Cantinho Kwai, an exclusive camera, Poder da Chama and many hours of live broadcasts: the platform offers a lot of multimedia content for fans of the reality show

News
Septermber 12, 2024
Kerline Cardoso is the new Kwai star to comment on A Fazenda 16

Former Fazenda and former BBB will be the ambassador responsible for exclusive content on the app during RECORD's reality show

News
September 9, 2024
Kwai launches a special page on digital literacy and combating disinformation

The platform reinforces its commitment to the integrity of information and promotes educational content on the responsible use of networks

News
August 22, 2024
Kwai announces the finalists of Kwai Chef, the culinary battle in short video format

Discover new and outstanding culinary talents from the five regions of the country with simple and easy-to-make recipes; they final will be broadcast on Sep 23rd

News
August 19, 2024
Kwai launches a challenge that offers R$2.5 million in prizes to users

Musical challenge invites users to collect stickers of musical styles and complete online tasks within the app

News
August 19, 2024
Hitmaker of the week, Lucca receives a special surprise from Kwai on 'Estrela da Casa'

The singer who represents sertanejo style on Globo's reality show was moved by a video gift promoted by the app

News
August 19, 2024
Kwai delivers a challenge on 'Estrela da Casa' and launches a new activity on the app

Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money

News
August 16, 2024
Kwai delivers a challenge on 'Estrela da Casa' and launches a new activity on the app

Estrela da Casa official short video partner, Kwai delivered a challenge that required agility and luck from musicians; users who collect stickers on the app can win money

News
August 14, 2024
The new star of Paulista Avenue, 'Porquinho da Paulista' is on Kwai

The platform joins forces with the iconic character who sings on Paulista Avenue to promote a partnership with 'Estrela da Casa' reality show

News
August 14, 2024
Kwai reinforces its commitment to safety and integrity in the 2024 municipal elections

Kwai is committed to protecting its users and ensuring a safe and healthy digital environment. To this end, the platform is constantly enhancing its security measures, especially for the 2024 municipal elections in Brazil

News
August 12, 2024
Kwai highlights informative content about the 2024 Elections

Initiative results from an agreement between the TSE and the digital short videos platform for signed recently

News
August 11, 2024
Kwai holds a workshop on creating mini-soap operas

Creators and content agencies from TeleKwai, the program on the platform focused on the mini-soap opera format, received production tips from audiovisual market executives

News
August 6, 2024
Former soccer player Diego Lugano is the guest of ‘Melhor de 3’ live from Morumbi

The program will be broadcast live directly from the stadium with Diego Lugano, former defender for São Paulo and the Uruguayan national team, as guest

News
August 5, 2024
Kwai is the new official partner of ‘Estrela da Casa’, Globo's new reality show

After the success of the results of the first partnership with Globo, Kwai will be part of the new musical reality show that premieres on August 13

News
July 30, 2024
‘Best of 3’ this week invites Souza, an idol of São Paulo team

The special program will be broadcast live from the stadium before the match between São Paulo and Goiás for Copa do Brasil

News
July 28, 2024
SBT and Kwai innovate with an unprecedented partnership in a new soap opera

SBT's new production “A Caverna Encantada” will have scenes released exclusively on the short video platform one day before the first five chapters

News
July 18, 2024
Beatriz Reis from BBB24 debuts as host of culinary reality show

Former BBB contestant was one of the stars of the latest edition of Globo's TVshow; now she got her own program called Kwai Chef

News
July 16, 2024
Kwai Chef is the new reality show from Kwai hosted by Beatriz Reis

Kwai Chef is a culinary battle held in partnership with Tastemade to discover the best popular recipe created by users and food content creators

News
July 15, 2024
Kwai announces a new Head of Creators

The executive Ronaldo Marques will lead the content area and partnerships with creators on the platform

News
July 11, 2024
Former player Vampeta Debuts new talk show called Toca Pra Quem Sabe

Broadcast Live Exclusively on Kwai, the new program has the presence of Journalists Mauro Cezar Pereira and Giovanni Chacon

News
July 4, 2024
World Chocolate Day: 5 drink recipes to make at home

From choconhaque to baked hot chocolate, we selected classic and innovative recipes from Kwai creators

News
July 2, 2024
The coxinha fondue and other crazy versions of this typical winter dish

Very popular when the weather gets cold, fondue has gained improbable versions on Kwai; Discover the best ones

News
June 26, 2024
Kwai and BBB 24: check out the consolidated numbers of the partnership

The debut of the partnership between the Globo TV show and the app yielded impressive numbers on TV, on social media and within the platform

News
June 24, 2024
Learn how to make typical São João Festival recipes made with corn

From pamonha to curau – including the traditional moist cake –, Kwai lists traditional recipes from São João parties all over Brazil made by our own creators

News
June 19, 2024
Kwai partners with AFP for fact-checking

The partnership aims to provide more context and high-quality information to users

News
June 18, 2024
Japanese Immigration Day: explore Japanese culture with short videos creators

Kwai is full of content that reveals different aspects of Japan, from its famous cuisine to manga and anime, which is very popular in BR

News
June 13, 2024
Kwai and KondZilla Partner to Create New Connections with Brands

The first collaborative effort between the two brands is a branded content project in the form of a mini-series for a urban mobility company campaign

News
June 11, 2024
São João Festival in Brazil: Kwai has exclusive content and broadcasts

The app broadcasts more than 100 live shows by artists such as João Gomes, Simone Mendes and Mari Fernandes live from the biggest São João party in the world, in Campina Grande, Paraíba

News
June 10, 2024
Kwai launches a special tab about soccer

The project is called "Chama o Kwai" and offers exclusive contents and partnerships with live broadcasts and roundtable discussions with guests

News
June 10, 2024
Protecting Children and Adolescents: Kwai's Safety Measures for Ads and Games

Discover the app's main features to ensure the integrity and protection of minors

News
June 5, 2024
World Environment Day: profiles on Kwai that entertains with a cause

From Captain Planet to mini soap operas, the app has a lot of content focused on nature preservation to celebrate World Environment Day on June 5

News
June 4, 2024
Kwai for Business is sponsoring Rio2C, greatest creativity event in Latin America

News
June 3, 2024
Kwai supports the charity music festival Salve o Sul

The event will take place on June 7 and 9 with concerts of huge Brazilian artists such as Luísa Sonza, Ludmilla, Pedro Sampaio and Amigos in support of the victims of the floods in Rio Grande do Sul;

News
May 28, 2024
Burger Day: recipes to make the best hamburgers at home

Kwai shows tutorials from app's content creators teaching creative sandwiches from the most elaborate to the most practical

News
May 25, 2024
Geek Pride Day: explore the nerd universe in Kwai

From book reviews to movies and even games, there are profiles on Kwai that seek to offer content for all audiences

News
May 23, 2024
Learn how to make desserts with one of the most popular ingredients of Brazil, the coffee

Who doesn't like a cup of coffee? It could be better to taste it in a dessert! Kwai has selected recipes to innovate in the kitchen using coffee to celebrate National Coffee Day

News
May 20, 2024
5 Electrifying Kwai's Mini-Novels that went viral on the Internet

We've selected famous TeleKwais from the platform that reunite a full entertainment package: comedy, action, drama and many plot twists.

News
May 15, 2024
Kwai vetoes political ads for 2024 elections

The app announces that it will ban political ads for the next election in Brazil

News
May 8, 2024
Kwai donates R$1 million to help flood victims in Rio Grande do Sul

In addition to the cash donation, the app created a page with information from reliable bodies that collect contributions, inviting all users to collaborate

News
May 4, 2024
Garfield visits Kwai office and app's social channels to promote new movie

The cutest orange cat is the theme of an activity in-app that reunites videos about the new film "Garfield"

News
May 1, 2024
Kwai Brazil holds event focused on digital security

The 1st Trust & Safety Advisory Forum reunited in April experts in São Paulo's office to discuss issues such as child safety and misinformation on social media

News
April 22, 2024
Kwai takes Isabelle from BBB 24 to Parintins for a celebration at the Boi Garantido party

As many users requested on the internet, the platform will deliver a Bom Pra Kwai Moment for Cunhã Poranga at the Festa da Alvorada

News
April 18, 2024
Kwai holds the first edition of Kwai Live Awards in Brazil

Kwai Live Awards in São Paulo reunited the best digital streamers, agencies and sponsors from the live broadcast segment, one of the app's most important areas in Brazil

News
April 10, 2024
Kwai reinforces its presence in entertainment through the partnership with BBB 24

Since the beginning of the partnership with Globo's Big Brother Brasil 24, the app has gained thousands of new users and gone viral with the campaign jingle #BomPraKwai

News
November 30, 2023
Kwai and DoubleVerify Partner to Improve the Quality of Ad Placements for Advertisers Using the App

brands will benefit from DV’s industry-leading video authentication solutions across their video campaigns on Kwai

News
August 1, 2023
Kwai Announces Partnership with Integral Ad Science (IAS) to Ensure a Safer Environment for Brands

With the agreement, the app aims to improve the return on investment in advertising for advertisers